My focus is on conveying the client’s message using their distinct voice in a way that engages target audiences. I support them in the development of strategic messaging, from brand amplification to specific campaigns, often as part of an integrated communications framework.
When it comes to hands-on content creation, I deliver all forms of communication using the written and spoken word: from press releases to articles and executive quotes, and from complete websites to social media posts and snappy headlines. I write impactful speeches and video scripts for board members, taking into account personal style and tone-of-voice. I brief and collaborate with motion designers and videographers on visual content and storyboards to support the narrative arc.
Media relations
I have collaborated closely with several respected German communications agencies. As an integrated part of their teams serving client accounts and projects, I develop storylines, and originate and edit content for press conferences, motor shows, product launches and other industry events. Agency clients are mainly German automotive manufacturers and tier 1 suppliers.
Publications
For many years, I worked extensively with specialist motoring publisher Delius-Klasing. As well as editing and proofreading books, magazines and articles, I also produced articles for its corporate publications and translated entire books from German into English. One example was the prestigious Bugatti Chiron book produced exclusively for Bugatti customers. I originated content, translated further content from German into English and edited the work of other authors (non-native English). My support included final proofing for print.
Translation
I provide clients with high-quality German-English translation services, specialising in press material, executive speeches, online content, reports and presentations, books and magazines within the automotive and industrial technology sectors. This includes checking and editing AI-translated material in respect of factual accuracy, grammar, messaging and tone of voice.
Elaine Catton 